· Would it interest the swing/ undecided voter?
· Does it explain what the candidate stands for ?
· Does it appeal to both the heart and head ? Does it persuade ?
· Does it engage with the reader?
· Does it call for action?
Avoid discrediting and disrespecting others as it is not professional !
Of course you may wish to inscribe your pledges on a block of Limestone and place it in your garden but a folded sheet of A4 with your manifesto pledges is sufficient.