The first sale you make is not to a customer but to
yourself.
If you don’t believe in yourself , your products and
services it is unlikely that you will persuade others.
This is not just a matter of positive thinking or fake
motivation.
Like them or loathe them the folk who stand for elections have got
courage to “stand for election”.
You may
never stand for Parliament or local council but perhaps you may stand for your
parish council , sports club, a committee of some sort. In some senses we all have to sell ourselves each day.
You need courage in selling yourself.
What would make up your manifesto as a Sales Professional to
your customers who vote for you with the orders they place or with the influence they bear on your behalf when buying into
Brand You?
·
Does it attract attention?
· Would it interest the swing/ undecided voter?
· Does it explain what the candidate stands for ?
· Does it appeal to both the heart and head ? Does it persuade ?
· Does it engage with the reader?
· Does it call for action?
· Would it interest the swing/ undecided voter?
· Does it explain what the candidate stands for ?
· Does it appeal to both the heart and head ? Does it persuade ?
· Does it engage with the reader?
· Does it call for action?
And here is an exercise for you. Maybe an idea for a session at your next sales team meeting
Take a piece of A 4 paper and design a mock up of your Sales
Manifesto for Brand You
Writing an election manifesto that sells YOU. It needn't be something to tear
your hair out about. This is a playful exercise.
Essentially, your selling manifesto should state what you
would plan to do in your role as sales person, and what improvement you would make for your customers.
It isn't an excuse to rubbish your competition, or make
unrealistic promises and claims.
Take some time before you write it to think
about what you believe you can achieve and what the voters ( the buyers and
influencers you sell to) would respond
to.
Here are some tips for writing your sales manifesto:
Be concise and use clear language. Avoid long, complicated
words – you won’t win awards for being clever and you might just alienate
important voters.
Set out your goals for your time in the selling role and
ensure they are realistic and achievable – sales professionals are answerable
to both your employer and customers.
Your manifesto is
about you and not about your competition.
Avoid discrediting and disrespecting others as it is not professional !
Avoid discrediting and disrespecting others as it is not professional !
Be relevant.
However, instances where you have shown leadership,
tenacity, and tact would indicate to customer voters your suitability for the role.
Keep the text to a
maximum of 500 words.
Be creative and inspiring.
Once you have drafted your manifesto, you can run it past a
work colleague – a fellow member of the sales team
Your own manifesto may encompass some visuals or may simply be a summary or a reference
document you might leave with your client.
It can act as an
• explanation of what your product is or does
• proof that it works and is effective and relevant to your
client
• motivation of your prospect to want it after seeing it in
action or using it
• trial/practise in advance somewhere where mistakes do not
matter
Why bother to do this?
Well, it will help you give a coherent and confident answer
whenever you are challenged with
Prospect :“Your
products and you competitor’s are much the same , WHY SHOULD I BY FROM YOU ? "
Good Luck ! Good electioneering for Brand YOU
Of course you may wish to inscribe your pledges on a block of Limestone and place it in your garden but a folded sheet of A4 with your manifesto pledges is sufficient.
Of course you may wish to inscribe your pledges on a block of Limestone and place it in your garden but a folded sheet of A4 with your manifesto pledges is sufficient.
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