( next episode 79 series 25 Channel 4- April 11 2012 tonight 5p.m and 4oD)
|The IRM foormula Ingredients, Recipe and Menu of your offer analysis|
We make the session very pacy , fun and highly active
|Hugh Alford and Philip Stanley , TACK International|
|You can do it with you breakfast orange juice to hand|
|You can do it outside with a cup of tea or coffee|
Test that your Offer Analysis is sufficiently robust and rigorous. Stand up and present it to a group of colleagues. This will help you become more fluent in explaining the benefits and personalised benefits when addressing real clients.
Any places in your offer which are a 'bit thin' or insufficiently supported become more obvious to you and you can improve your offer.
Standing up also exposes your analysis more clearly to you. It test the substance and logic of your offer analysis.
|explaining her offering|
|standing up all gets you to enthuse more about your offer|
|presenting his offer|
|being challenged by his colleagues|
|Fay answering a "So what?" challenge|
An example of Offer Analysis work by delegates at the TACK International PRO April 2012 PAYBACK selling course at Coventry. The delegates generated a lot of great work. Philip and I wallpapered the room.
|Passing out parade of newly qualified sales maitres d at course in Coventry ,|
Warwick University Conference's Scarman House