On the morning of Friday 20th April, I found myself at Mornington Crescent Tube station on my way to run a workshop for the Islington Chamber of Commerce at the co-working space for start-ups, entrepreneurs and freelancers the Metro Lab in Crowndale Road .
Opposite the tube station is a statue to one Robert Cobden ( 1804- 1865) who is probably best remembered as a campaigning politician associated the repeal of the infamous Corn laws.
|Richard Cobden ( 1804-1865)|
|Debbie and Julia completing a survey on social Media in the Sales Process|
Iqbal Kanji, TACK International operates the command master pebble ( white pebble)
for the response poll.
Using the Pebble voting system we gathered views on Sales strategy with regards to protecting existing Customer business, expanding sales through growth of existing Customer base and vitally the developing of new business.
We have been using Interactive Education's Pebble response system for a while now.
We find it helps to engage, motivate and empower each delegate immediately in a session. This is particularly important when, as in the case of this ‘taster session’, we have just 3 hours from start to finish to get the work done.
The introduction of the system early on also works as an excellent ice-breaker.
From a trainer’s point of view the Pebble system quickly confirms delegate understanding of key concepts and helps create instant interactive learning atmosphere in an enjoyable environment.
Iqbal and I were able to gather opinions and present the results instantly and this all promotes group discussion and delegate engagement.
The more we work with the system the more we will leverage the data captured to both analyse and report on the information it renders.Through a survey using Pebble's Genee World Classcomm software our group considered the various pricing strategies relevant to their businesses and the impact and use of social media at both the strategic and tactical application levels
|Alana raises a point on how the 'long tail' has changed |
so many business models and Anthony listens in
- How to sell to your customers the way they like to buy
- What customers like and dislike about sales people
- The importance (or not) of price in the final decision
- How to build and retain customer loyalty
- What part can social media play in B2B markets?
- What makes an effective Salesperson ?
|The Group in discussion on how trust is earned and|
loyalty developed in managing sales
|Back from break time ( left to right) Adriana (Islington Chamber of Commerce|
and London Metropolitan University), Alana, Anthony (resuming his seat),
Sophie( Islington Chamber / London Metropolitan University) and Hugh Alford TACK International
(Back row standing left to right delegates) Debbie, Julia, Inessa,
Iqbal, Hugh Alford (Speaker-Tack International), Colin
seated right to left Richard, Jacalyn, Adriana, Alana ,Anthony
and Sophie at Islington Chamber of Commerce's
" SMEs Sales Masterclass" April 20th 2012
held at the Metro Lab,
Leaving the Metro Lab I returned to Mornington Crescent tube station. It was lunchtime so I popped into No 1 Camden High Street The Lyttleton Arms opposite the tube station and had a great pint of Purity Brewing's UPU beer.
Supping my pint I looked out of the window towards the Cobden statue and pondered on a quote of his - still pertinent on Friday April 20th 2012- and beyond.
"The progress of freedom depends more upon the maintenance of peace, the spread of commerce, and the diffusion of education, than upon the labours of cabinets and foreign offices."
Richard Cobden 1804-1865
Croydon Chamber of Commerce - managing sales
Metrolab is a co-working space for start-ups, entrepreneurs and freelancers. We provide support for individuals and business and a physical space for permanent residents and drop-in members. Our services range from:- Call Answering, Service/Registered Business Address, Mailing Address, Mail Forwarding, Personal Assistance Services, Desk space, Event/Conference Room Hire, Private Office Hire, Training & Courses, Document services, Accountancy services.
The British Chambers of Commerce - are the ultimate business network- and have for over 150 years been promoting British Business. Their mission is to make the chamber network an essential part of growing business; they do do this by sharing opportunities, knowledge and expertise.
Islington Chamber of Commerce is one of 52 accredited chambers across the country representing over 100.000 business across the country