Thursday, 5 April 2012

TACK International UK Spring 2012 Meeting

 TACK International held their Spring meeting of the trainer network and the company  at the spacious Ettington Chase, Stratford upon Avon, UK.
The central focus of the conference was "the forever brand - the lifetime customer"

Ettington Chase

Ettington Chase

A buzz of expectancy and excitement in the room
at the start of TACK  International Spring Conference

Louise Gulliver, Managing Director TACK International
 opens the conference reflecting on the positive reports
 published this week by the CBI, CIPD
and British Chambers of Commerce and the opportunities for TACK in the UK
2012 is the year of Her Majesty the Queen's diamond jubilee. We have in the The British Monarchy an example of a 'forever brand' personified since 1603.

 Carole  Hudson, Sales Director , TACK International used the ' Diamond' as her theme to developing the the forever brand.

Her Majesty keeps a regal eye on Sales Director of TACK International
 as Carole presents the Diamonds are Forever - Forever TACK brand.
 A diamond ring is worn  to confirm a special relationship where together the training provider and Client build success.

There are fours "Cs" associated with diamonds are:-

Cut - TACK's Approach  " Learn it today , use it tomorrow"

Clarity - Quality , Innovation and Models - from ISO, IIP and Pro-Payback Selling, FIND and You We I concept - 60 years + ,forever relevant in Professional Selling.

Colour - Tailored solutions and unique concepts for clients- "Advancing your business through your people, locally, globally"

Carats- The welcome of our experience - " Big enough to cope and small enough to care!"

Retaining loyalty today comes from return on investment
 the investment  facets of TACK's diamond include
  • Data Management
  • Learning Management System LMS  and portal
  • Robust marketing
  • Professional approach
  • Creative delivery
  • Differentiation in the market place
  • Global Coverage - TACK programmes offered in  45 countries  and 35 languages
Carole concluded "Diamonds are forever" and so is TACK!"
Surprise for Eric Pillinger presented by Carole Hudson and Hazel Moyes .
 A special cake ( Drum kit)
to wish him well in his new role with TACK Training Worldwide
Jonathan Cox, Marketing Manager TACK International

It was great have Simon Horen from TMI to infuse and enthuse us with some TMI's DNA to mix with TACK's.

My colleague and friend Simon Broom and I ran sessions on TACK's models - You Appeal, Offer Analysis and FIND Drill down Questioning.

Hugh Alford taking fellow TACK trainers through
the You Appeal philosophy and Offer Analysis Model

Fellow  TACK trainers listening  and reflecting
with great courtesy to Hugh Alford during
 the Train the Trainer refresher on
You Appeal and Offer Analysis

Much of the conference covered information especially for the trainer network and is confidential.

However to give you an idea of the topics on the agenda that were covered:-
  • Tack- the forever brand

  • Tack in the market

  • Trainer / product management

  • Training the TACK way

  • Key elements of TACK – the forever brand

  • You Appeal® and Offer Analysis

  • Drill Down to FIND® Solutions

  • Social Media in Selling

  • TACK’s latest buyers’ survey research
Latest Buyers Views of Suppliers- Questionnaire Do you buy or influence purchasing on behalf of your company or business?

An email of  the executive summary will be sent out  in return on publication Summer 2012


  1. Great update Shuggie. Really enjoyed the day (and looking forward to the future).

  2. Great to know about your meeting. Had also attended an office meeting at one of meeting space San Francisco where hired corporate planner who arranged everything in a best way. Very impressed with his work and will hire him for her my future meetings too.