"Advertising loads the gun but sampling pulls the trigger " so the old saying goes.
The principles appear to work as well in Hungary as they do in UK.
I have illustrated this post with photos of sampling from a recent course I ran in Budapest .
I observed for the RISKA candy bar.
For the UK I took photos of a sampling project by Chobani real taste yoghurt I came across near Clapham Junction , London
|Note how the national colours of the Hungarian flag|
are Incorporated into the design
in the promotional point of sale
and the lovable one person 'pantomime' cow
81 % of consumers say that if they received a sample and liked the product, they would buy it according to a study by Opinion Research Group (ORC) .
|Sampling UK style|
Clapham Junction ASDA Car Park
Portable store and Range Rover in Company Colours
|Sampling Hungarian Style RISKA confection bar|
Maybe not the right target or the time for this lady !
|Better target here young man with sunglasses in hair with RISKA bar |
behind the pantomime cow
4. Sample as close as possible to the point of use or need. Focus on your target audience versus trialling for trialling’s sake. Handing people a hand cream as they are walking into their office building could create multiple resistance to trial. Build your campaign approach to encourage trial.
|Sampling cabin for RISKA at Buda Castle, Budapest|
|Key benefits can be put across in the |
conversations with the sampler
For brands still anxious about negative social posts, the law of reciprocity will come into play. People are much more likely to say something nice when you give them something for free.
Visit to part of a training course, a test drive, free software trial, product samples…
Result :Pretty much Sold out !