Monday, 28 October 2013

Rise of the Ottoman Empire ? Browsing by lounging about (BLA)

Perhaps the Ottoman Empire is set to rise again in 2013. 

Not the Ottoman Empire fronted by Rageh Omaar on the BBC’s recent series  but perhaps the sales of Ottomans ? (settees or sofas).

Customers are moving to more comfortable furniture to make their purchases. Apparently consumers are abandoning their chair and PC set up to the comfort of their sofa/ottoman/settee/couch.

Part of the HSBC poster campaign that greets visitors
 to UK in Gatwick North Terminal

Apparently the word 'sofa' is from Turkish derived from the Arabic word suffa for 'carpet' or 'divan', originating in the Aramaic word sippa for 'mat'.

 The word settee comes from the Old English word, 'setl', which was used to describe long benches with high backs and arms, but is now generally used to describe an upholstered seat.

The latest figures from the British Retail Consortium in collaboration with Google searches for desktop computers were down by 10% in the last quarter compared to the previous year.

More customers are turning to the web to browse  from the comfort of their settee.

Total on line retail searches up 12%
Tablet searches up 100%
Smart phone searches 58%
On line sales up 13.4% in September
Searches for Overseas companies up 33%
Overseas consumers search for UK retailers up 23%

Apple has  launch its new Tablet offerings  World tablet sales are predicted to explode this year with shipments increasing by over 40 %. Tesco have their new new tablet offering called the Hudl

Related Links

The Ottomans: BBC Series  with Rageh Omaar

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