Sir Alex won 38 major trophies for Manchester United including
1 Club World Cup2 Champions Leagues13 premier leagues5 FA Cups
His chapter (18) on Psychology I suspect will be read and quoted by many leaders who read his book.
Managing today's sales talents have many parallels with those talents he developed such as Beckham, Ronaldo, Rooney, Scholes, Giggs, Cantona and Nistelrooy
My Autobiography by Alex Ferguson is published by Hodder and Stoughton ISBN 978-0-340-91939-2