Tuesday, 24 February 2015

London Fashion Week Feb 2015

"If it's a good idea, why wouldn't you make 2,000 of them? I don't get up in the morning and think about making clothes for only two people. I'm interested in actually having an influence." Jasper Conran

When we get up in the morning and decide what to wear, we're making a conscious fashion decision, whether we realise it or not. We are influenced by fashion.

We might prefer to imagine that we are the agents of our own sartorial free will.

Yet, for many of us, it is undeniable that how we choose to dress ourselves each morning is the result of countless hours of trend forecasters, industry analysis and designer innovation that has trickled down from the catwalk to the High Street.

London Fashion Week February 2015

Originally the site of a Tudor palace, Somerset House was designed by Sir William Chambers in 1776, and was further extended with Victorian wings to the north and south.
Twice a year, London's grand neoclassical setting off the Strand, attracts a host of fashion designers and their models dressed in their best glad rags.

The courtyard becomes the centre of London Fashion Week - a far cry from the building's  past as home to the Inland Revenue!

Spectacular Specs!
This year was the event's 61st year

More than 250 designers showcased their collections for autumn and winter to a global audience.

The fashion sector plays a significant role in the UK economy - it generates £26bn for the UK each year, rakes in £10.7bn from consumers and supports almost 800,000 jobs.

Sales of  c. £100m are placed in the five days.

London Fashion Week is a crucial element in this, as orders of approximately £100m are placed during the five days - and the shows are watched on line by audiences in 190 countries worldwide.

It's the showcase of the very best of British businesses to an international audience
Filter-down trends

The spectacular clothes worn by models on the catwalk can appear impractical, unaffordable and sometimes ridiculous. So will they really affect what we wear, come this September?

Traditionally, the idea has been that the clothes and styles adopted by the richest in society eventually filter through and influence the rest of us.

Street fashion

Purposeful stride with style
Since the social upheavals of the 1960s, an opposite process has evolved, whereby designers have been increasingly inspired by the clothes people wear on the streets.

So although the trickle-down progression might not be as clear-cut as it once was - when designers dictated the trends and people dutifully followed - it is still in evidence today.


The High Street is very much influenced by what they see at London Fashion Week it seems

 The eyes and ears out for all the apparel brands in the FTSE 500 during the week

Internet  acts as a catalyst

Classy  faux fur
We may not wear the exact look that we see coming down the runway on a model, but we will pick up little things. 

There's always something reflected in the High Street that comes through from London Fashion Week.

The Internet acts as a catalyst to speed up the process and democratise fashion even further.
Collections that were once viewed only by the ticketed few appear on line later the same day and on social media, instantaneously.
The transition from Catwalk to High Street
As everyone can now see what is being shown, this has meant that the procedure of translating catwalk designs to the High Street has  accelerated.
Back in the day, it could take six months to a year for runway trends to hit the High Street. Now it can be as short as three weeks. ( maybe even a day  see * Knyttan)

Carrying literature, equipment and products
 over the neoclassical cobbles is perilous!
Models herald their entrance to Somerset Square
with the clatter of wheeled suitcases
over the cobbled entrance for
 London Fashion Week February 2015
Related links

*Knyttan      One stop shop design pop up

No comments:

Post a Comment