On the 10th anniversary of twitter today is amongst the forest of hashtags is #NationalFragranceDay.
|Fragrances endorsed / created for Justin Beiber,|
Taylor Swift, David Beckham, Beyonce or One Direction
Things have come on quite a way since
Faberge's Brut and boxerHenry Cooper
back in the day
Chanel No. 5 was the first perfume launched
by French couturier Gabrielle "Coco" Chanel.
Still selling well today after 96 years
As the UK High Street was focusing on the Christmas season last year there were the usual surveys on the total cost of the carol The "Twelve days of Christmas" twelve drummers drumming right down to the partridge in a pear that true loves will be sending their to each other.
The Daily Mail on 25th Nov and the Independent a day later have featured a story about how the Lidl brand of scent "Suddenly Madame Glamour smells pretty close to Coco Chanel's Madamoiselle
To a true love who is a savvy buyer maybe this may be a bargain but I wonder whether the recipient would be so pleased. What are you saying to your beloved when you buy them a bargain cheap scent?
Yet Lidl stated they sold 1 million bottles over that Christmas period.
So as in so many selling situations, it's "Different strokes for different folks." or " Different smells for different gals ( and guys)"