Part of the reason it is used by the political PR folk is to resonate with those enduring the strategy of austerity to show they are appreciated but also to encourage them to carry own.
Your client’s viewpoint
Your company’s viewpoint
The twin skills of questioning and listening help you to carry out the consultative seller role and to sell conversationally. The other main key is to give your discussions is personalising the benefits of your offer - by thinking and talking in terms of your contact’s interests and by using the words ‘you’ , ‘your’ and you’ll as often as possible. You are there to provide a ‘solution’ to the customers needs, and to build value and trust.
Selling is more than just a job - it's a career, a lifestyle 'for hard working people' whatever their politics and vital to our country.
Institute of Sales and Marketing Management