Once the pitch had been won for the Paralympics to be hosted in London 2012 the selling of the festival of sport has continued through the games themselves.
The product has been outstanding.
It was surpsrisingly in so many ways.
Great sports with great elite athletes giving their all, superb support from spectators.
The profile of some paralympians have become powerful enough for their faces to endorse the sponsors and brand ambassadors.
I was lucky enough to visit the Olympic park on Day 9 of the festival. Here are some snaps I took on a brilliant September day.
|Young gamesmakers early morning smiles|
great customer care !
Stylish CK and Ray ban shades
" I look down on him..."
|Colourful outdoor flooring - same material as Tartan track ?|
|My favourite of the new buildings the Velodrome|
The wood against a blue sky was beautiful on Day 9 of the paralympics
|Seven aside football GB versus Argentina |
at Riverside Arean London 2012
|Spectators at the Riverbank Arena , Olympic Park , London 2012 Paralympics|
Top left the crest of the "Mexican Wave"
|GB about to score|
GB score from a penalty
|Aussies at the "Murder Ball "|
scoring against Belgium
Wheelchair Rugby was very exciting .
|Ref blows the whistle for the Goal|
You tube clip of Aussies scoring a try
|Wheelchair Tennis Star Nick Taylor of USA|
Take a look at his intriguing serving action
|Israeli wheelchair tennis star|
|Part of the poem by Poet Laureate Carol Ann Duffy|