|Photo from beneath the porch canopy|
of road cones at the V and A skywards at London Festival of Design 2012
The heart of this year's Design Festival is at the Victoria and Albert ( the V and A) Museum in South Kensington, London.
The main entrance to the Museum has canopy of plastic spines made up of road cones like the coat of some giant porcupine.
In the courtyard of the V and A are a series of newly designed benches.
Designers don't just produce concepts - their designs have to have commercial relevance.
To 'sell' a bench a designer does not stop at the concept of the product's form. Functional description of the design is not sufficient either. The design needs to be communicated the design by appealing to a personalised focus.
The designer's Form, Function and Focus are equivalent to Selling's feature, benefit and personalised benefit.
Using different materials, the exhibition shows how different designers have 're-designed' the humble bench for a public space.
The benches are both beautiful as well as functional which I guess is what design is all about and an inspiration to good selling.
|aesthetic form of ceramic plates - |
bench on display at the V and A courtyard
|function: bench of Ceramic plates by Al_A|
|form : Giant Cork Trotter|
|function: Bench made of cork|
The bench was also comfortable and warm to the touch - and fun.
|Function :Bench made from Corian (DuPont)|
The material is available in 70 colours and can shaped into virtually any design. It joins seamlessly It is sleek, strong, hygienic and easy to care for.
|function :Bench made from cocrete|