Tuesday, 16 April 2013

How to work the room at Networking Events

If you are out and about with your smart phone and

you want tapas sized selling tips to go

,drop into the "The Tapas Bar".

Each post in the "The Tapas Bar" is less than 250 words.

(If you need  genuine Tapas eat at Tapas Revolution
, Westfield, West London @tapasrevolution

How to work the room at Networking Events


·         Always carry business cards with you and make notes on the cards you collect to jog your memory when following up with a contact you have met.

·         Remember the focus of networking is to establish mutual interest and build connections.

·         Paradoxically everybody at a networking event wants to sell. Yet successful networking requires you to buy as well as sell, to share information as well as gather it

·         Remember that networking like much in marketing is not a quick fix but part of a longer term strategy.

·         Try to select those events that will attract your customers or people they want to get to know.

·         You need time to build trust and cultivate relationships before a prospect can be converted into a sale.

·         The more networking events you attend the more likely you will build up relationships and gain visibility.


·         Listen to other people’s needs with the aim to help.

·         Express succinctly what your organisation offers.

·         Don’t spend too much time with one person.

·         Aim to spend 70% of your time with people you don not already know.


·         Keep up the momentum by following up your contacts you have made within 24hrs.

·         Tailor each follow up highlighting  your conversation at the event

·         If you didn’t get the chance to meet a particular person why not drop them a line after the event ( remember that they may have been on the list but did not attend)


For real tapas Aleksandr recommennds @tapasrevolution

Need a bigger meal?

Related links with more detail

A simple 5 stage approach to networking 

Aleksandr saysTapas is a great way to meet interestings people
 and have nice chats
'My new friends are experts in the risk assurance world.'

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