|Aleksandr Orlov freeloading at the Business Biscotti event at|
Gloucester Road Casino, London
He networks everywhere !
What is the best next step ?
|Prototype for my Nifty Networking ROI tool|
e.g. Prospects which you grade into hot, warm and cold leads.
Another stack consists of cards with which you can see no direct link. The actions just prompts you by asking what can you do for them as a fellow net worker?
Experienced and effective net workers will also act as active sites for others to connect as well.
Hard sell pitching turns most people off at such events.
Often the universality of the norm of reciprocity * (see below) repays your kindness and they help you connect with the people you would like to meet.
We feel obligated to repay others what we have received from them. The norm drives us towards fairness in our everyday social interaction, our business dealings and our close relationships, and it helps build trust with others
And then a stack for directly useful contacts to be split between leads to clients and marketing opportunities.
|Cards sorted out for action using the nifty|
networking ROI tool prototype
* Norm of reciprocity - Ch 9 of Yes
by Golstein, Martin and Cialdini ISBN 978-184668-016-8
www.profilebooks.com also Regan Coke can study by D.Regan 1971 'Effects of a favour and liking on compliance' Journal of Experimental Social psychology 7:627-39
Since social epidemics have a role to play in networking a re-reading of
the Tipping Point
- by Malcolm Gladwell ISBN 0-349-11346-7 especially Ch 2 The law of the few
Connectors, Mavens and Salesmen p30 -88 is worth it www.twbg.co.uk
Marie Cure cancer care
15 key things to find out while networking
Are netwoking clubs worth the bother for salespeople
The 5 stages of networking at Sales networking events