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Tuesday 4 January 2011

12 Selling New Year's Resolutions to enact 2011

G.K. Chesterton author and Poet said of New Years


"The object of a new year is not that we should have a new year. It is that we should have a new soul".

Many sales professionals will be making traditional New Year resolutions and writing new to-do lists in the first week of this new year whether on paper, on their PC or just mulling such things over in their head.


The i newspaper's business pundits Sarah Arnot, Nick Clark and James Moore have already made suggestions of what some of the newly appointed bosses of some of the UK's biggest companies should do.




Among some of the suggestions to these new CEOs are some we in professional selling might care to adopt within our organisations.




Advice the i newspaper experts suggested to the new CEOs included:-



" Stay out of the headlines" for BP,



"Work out who your customer is" for M&S,



"Take On I-Phone and Blackberry" for Nokia,



"Step out of pre-decessor's shadow" for Tesco, "



"Be nice to your customers" Lloyds Banking Group and Santander,



" Make friends with the Internet" ITV and



"Learn Chinese" for GM.




We also need to set clear objectives for the new year in terms of decisions we have to obtain and activities we have to carry out our targets but what of the 'SOUL' that Chesterton refers to?




Well perhaps we could all in selling resolve to integrate or reintegrate some of the values outlined below along with the aspects of the process of our selling models, metrics and scoreboards and make them a touch more human.




I came across the following wise words a while ago. They are good food for thought and prompts for our behaviour and conduct in what is likely to be a testing 2011 for Selling.



There are 12 values in all, so I have set one for each month but you may care to focus on all or some in a timing more suitable to your needs


January...................The value of time





February.................The success of perseverance




March......................The pleasure of working




April........................The dignity of simplicity




May .........................The worth of character


June.........................The power of kindness


July ...........................The influence of example



August .......................The obligation of duty



September ................The wisdom of economy




October ....................The virtue of patience



November .................The joy of originating



December...................The beauty of cheerfulness

Good selling throughout 2011
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