|"A train every 90 seconds"|
A lot sold every 90 seconds at the
Posters with Purpose Auction
at Christies , South Kensington
The pulpit-like rostrum was placed centrally at the far end.
To the right was a desk ‘manned’ by a row of beautiful ladies managing the telephone bids.
Nearest to the rostrum was the on line bidding desk although the auctioneer mainly used the monitor mid way above the audience.
This enables the auctioneer to maintain more eye contact with bidders in the room.
So a little after 11 o’clock wearing a stunning purple dress the auctioneer mounted the steps to the rostrum set up her radio mike and welcomed everybody in the room plus the over one hundred on-line bidders.
The ladies on the telephone desk raised numbered paddles but the numbers used by the online bidders were referred to as their paddle number although here we were in virtual reality domain.
Click here for Video Clip of one of the early lots being sold at Chrsities
“Any advance on..?”
Her role is obviously to do well for all concerned to get the primary client 0in this case the museum) a good price but also for the various bidders. In particular when she had a reserve limit by an absent bidder she would start at a lower price.
Her eye contact in the room had to fix with bidders as well as look around the room and the on-bidders screen bids.
Her eyebrows were also effectively and expressively used.
Passing through the gallery on the way out on the forthcoming James Bond auction ( 50 years) the theme - "Nobody does it better " came into my head.
Nobody has done it better than Christies since 1766.!