It even awarded itself with a poster with medals! - a clever use of station interchange symbols in a similar formation to the Olympic rings and the ribbons of the 'medals' with the colours of London Overground, Central, Docklands Light Railway, Jubilee and District lines that conveyed the world's sports fans to the various Olympic venues across the city.
|Christie's own mini poster for the auction|
The underground's nick name was once
Estimates for individual lots range from £800 - £15,000 with the total collection valued in excess of half a million pounds.
The proceeds will help the London Transport Museum sustain its collections for future generations.
|Artists over the years have used the Underground's roundel in clever ways as a ' story link' within a series of posters - here- to look like wrist watches- for a couple on their way to a date?|
I paid quick visit to the Christie's South Kensington Auction Rooms to see the posters in their Coleridge and Coyle Galleries.
The lessons for those of us in Selling are the principles of attention grabbing and communication that these posters from the last century still teach us today.
They are also great art.
Principles such as:-
Keep it simple salesperson (KISS).
To grab your audiences attention employ a factual statement / a question / an eye catching visual / a reference or a link.
Click here for more on grabbing the attention of customers
|Posters with Purpose -The Coleridge Gallery ,|
Christies, South Kensington London
|Posters with Purpose|
in the basement gallery of Christie's , South Kensington
|Notice brand icon characters still around today |
like the Michelin Man and Johnny Walker on this Underground poster from 1920
|Selling advertising space|
Currently on show on the walls of the vestigial platform at Gloucester Road Tube Station is the series Big Ben 2012 by Sarah Morris. It is worth alighting from an eastbound circle or district line to have a look at the series before continuing your journey.
|Big Ben 2012 by Sarah Morris , at Gloucester Road Tube Station|
|One of he panels - Big Ben 2012|
Pick's original philosophy on design was that