The moment that prospect sees you, their brain many calculations:
- Are you someone to approach or to avoid?
- Are you friend or foe?
- Do you have status and authority?
- Are you trustworthy, competent, likeable, confident?
- even body strength
- and certain personality traits
Trust is perceived differently in a voice depending on gender.
"A guy who raises his pitch becomes more trustworthy," says Dr. McAleer. "Whereas a girl who glides from a high to a low pitch is seen as more trustworthy than a girl whose voice goes up at the end of the word."