Tuesday, 11 March 2014

Sellers must know the Price of things - lessons from 17th century Spain

The Art of Worldly Wisdom, by Balthasar Gracián 1647 contains some 300 maxims some of which are still relevant to professional selling in 2014. 

Below Gracián describes of the power of brand names, product benefits , segmentation and valued clients, emotional and rational motivation well before our Modern Sales Gurus.

I am not sure whether Tapas existed back then but I hope you find this selling maxim tasty .

Gracián  Selling Guideline  No.1 : Know to get your Price for Things.

Their intrinsic value is not sufficient; for all do not bite at the kernel or look into the interior.

 Most go with the crowd, and go because they see others go.

It is a great stroke of art to bring things into repute; at times by praising them, for praise arouses desire at times by giving them a striking name, which is very useful for putting things at a premium, provided it is done without affectation.

Again, it is generally an inducement to profess to supply only connoisseurs, for all think themselves such, and if not, the sense of want arouses the desire. Never call things easy or common: that makes them depreciated rather than made accessible.

All rush after the unusual, which is more appetising both for the taste and for the intelligence.

If you are out and about with your smart phone and

you want tapas sized selling tips to go

,drop into the "The Tapas Bar".

Each post in the "The Tapas Bar" is less than 250 words.

(If you need genuine Tapas eat at Tapas Revolution
, Westfield, West London @tapasrevolution

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