Courtesy Selling

The Art of Worldly Wisdom, by Baltasar Gracián 1647 contains some 300 maxims some of which are still relevant to professional selling in 2014. 

Below Gracián describes the marketing power of the 'freebie', try for free, the free sample, 


No 6 Sell Things by the Tariff of Courtesy.

You oblige people most that way.

The bid of an interested buyer will never equal the return gift of an honourable recipient of a favour.

Courtesy does not really make presents, but really lays men under obligation, and generosity is the great obligation.

To a right-minded man nothing costs more dear that what is given him: you sell it him twice and for two prices: one for the value, one for the politeness.

At the same time it is true that with vulgar souls generosity is gibberish, for they do not understand the language of good breeding

If you are out and about with your smart phone and

you want tapas sized selling tips to go

,drop into the "The Tapas Bar".

Each post in the "The Tapas Bar" is less than 250 words.

(If you need genuine Tapas eat at Tapas Revolution
, Westfield, West London @tapasrevolution